A popular way for people to relax is by watching a TV show or movie, listening to music, or scrolling through social media. Favored entertainment applications include Netflix, Spotify, and TikTok. Something all of these have in common is their use of custom software. Each has its own system of connecting with customers, optimizing experience, and delivering content specific to each user. This blog will dive into some of the most affluent uses of custom software in the entertainment industry.
78% of United States consumers are subscribed to at least one video streaming service. These services mainly provide television shows and movies that can be viewed 24/7. Many times when logging into one of these services, they ask what your preferences are in terms of genre. From there, they create menus like “Top Picks For You” of content that is recommended for you based on your taste. Once you begin watching, these lists get even longer and more personalized. Streaming services use custom software to track the viewing history of customers and interact with them by making custom lists.
Popular Streaming Services Include:
- HBO Max
- Amazon Prime
In the United States, there are 82.1 million subscribers to music platforms. These services hold millions of songs ranging from back in the day to new releases. Customers of music platforms can create playlists including any kind of song they want. Custom software lets music platforms give users a personalized experience. As customers use these services, personalized playlists will be curated for them. An example of this is Spotify Wrapped. This is where Spotify looks at the listening history of each user and gives a “report” to each user that includes favorite artist, most played song, etc.
Popular Music Platforms Include:
- Apple Music
Two-thirds of Americans play video games. Video games can be played on many devices including a phone, laptop/computer, Xbox, or Playstation. Custom software in games allows personalization to different characters, transportation, or scenery that each player has access to. This creates an authentic experience that is unique to each user. Games like Candy Crush customize experience throughout gameplay. Each time a user makes a move, the game must tailor its next play to fit that move. Many games offer unique play to users.
Popular Video Games Include:
- Animal Crossing
- Candy Crush
The popular application TikTok has grown to have over one billion users. TikTok, like others, uses video to entertain users and share news. People can like, comment on, and share videos with others. Through custom software, TikTok is able to keep track of habits and search for videos that are similar to those that users have interacted with. This “For You Page” is authentic to each user and contains videos that are similar to others you like, have gone viral, or share a commonality with you. Other mobile applications use the same techniques as TikTok to tailor the experience of their users.
Popular Mobile Applications:
Custom software is used in the everyday entertainment we take advantage of. While the entertainment industry is growing and benefitting from custom software, other industries are as well. Find out more about 7 Sizable Industries That Need To Adopt Innovative Custom Software.