- Engage Your Customers with Great Digital Experiences
- Enhance Your Employees’ Workloads
- Group Everything You Need in One Place
- Make It Easy for Your Customers to Purchase from You
- Prepare Your Business’s Data for Changes in the Future
- Slice Out the Middlemen to Build a More Efficient Process
As technology advances, software solutions are an option to improve your business. Enabling digital transformation and integrating software tools are just some of the many ways this tech can be implemented. Here are six applications of software that positively impact your business and spark growth.
Engage Your Customers with Great Digital Experiences
Customer experience (CX) describes the relationship and interactions between your business and its customers. Since customer experience is a main takeaway from interacting with your app, your customer’s experience matters at every touch point. A single experience on your app by a user affects the overall customer experience. As time goes one, you can better personalize your app for your customers as you get to know who they are. The easier it is for customers to purchase your product or service, the higher your profits will be. You want to create something that your customers will keep using to further support your business. An example of this is an app that tracks taxes. During tax season, customers would contact their accountants to learn the status of their tax returns. With the help of a software development agency, this accounting firm built an app that allowed their customers to automatically view where their taxes were in the accounting process. This lessened the frustration of tax season for impatient clients and the hardworking accountants. The accounting firm had improved their customers’ experiences by creating an innovative way to keep up with their taxes.
Enhance Your Employees’ Workloads
An MIT study found that if company’s listen to the input of their employees, the business’s innovation will double. Along with this, companies where the employees felt heard and satisfied saw their profitability increase by 25%. An example of this would be a large automotive manufacturer who developed a GPS to track down where their vehicles are on the lot. Without enough parts to finish their vehicles, the manufacturer had to leave unfinished cars outside on the lot. When they finally received the necessary parts, they had no way to find the vehicle they needed to work on. The manufacturer and their development team could create an accurate map to where all the vehicles were, as well as other information, like make and color. This software sped up the logistics process and prevented the unfinished vehicles from incurring damage by sitting out in the elements on the lot. Effectively, this product saved the company both time and money.
Group Everything You Need in One Place
A toolbox is helpful for organizing your tools all into one place. Software integration is the act of bringing multiple pieces of data and software together, effectively working as a digital toolbox. By pulling all these pieces together, it’s easier to access these tools when they are needed. Important examples that can be included in integration are APIs, pieces of internal software, and any devices that are used during the building and deployment of the app. An example of this is a software used in medicine to compile both the pharmacology of different drugs with a patient’s medical administration record (MAR). With these two separate resources accessible in one place, care providers can see how a drug could affect a patient and how it could interact with other drugs. When your tools are organized you get the most out of them, just like both patients and providers get the most out of the integrated software for drug administration.
Make It Easy for Your Customers to Purchase from You
A software tool can differentiate your business in the market and lead to more professional and seamless sales. One example of this is an application that allows customers to view each product digitally. With a 360-degree view of the product, your customers can see what they are buying. Another example is a software that can produce a statement on the site of where your service is completed. Instead of waiting for a quote to be delivered to them a week after their service, customers can receive their bill directly after the service you provide is completed. This saves your company time as you no longer have to return to headquarters and calculate the bill manually. Instead, your customer receives the statement on-site.
Prepare Your Business’s Data for Changes in the Future
Data readiness is used to measure how organized and ready your data is for a specific use. The best way to promote data readiness is to have data that is easily visualized and utilized. By implementing data readiness, you not only have a comprehensible library of information to make decisions on, but you are prepared to make data-driven chances to your company and its processes. Your data can be used to improve your company’s processes or allow you to see how your business is doing analytically. A good example of using data readiness is an application dashboard that displays your data and makes it easy for you and your users to understand.
Slice Out the Middlemen to Build a More Efficient Process
Disintermediary tech smooths out production and manufacturing processes by cutting out the middlemen and streamlining so your business can reach its end goal. For consumers, product prices are lower with disintermediary tech due to skipping steps like distribution and wholesale in the supply chain. An example of this is software used in the wire manufacturing industry. Whereas an online marketplace handles the wholesale and retail side, this app combines the steps of manufacturing and distribution in the wire supply chain. When the wire arrives at the consumer, not only is it at a much lower price point, but it also has a minimum lead time, or shorter period of time for the whole process to conclude.
Improving relationships with your customers, shortening the time it takes for your products to reach your customers, and organization of all your business tools are all potential outcomes of building a business software solution. By having one of these tools at your disposal, your business will not only benefit in the short-term, but be flexible and agile when facing change and advancement down the road.