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Responsive Web Design: How to Make Your App Responsive and Usable

by | Apr 20, 2022 | All Posts

When building your custom software, you have to consider how your product will be interacted with, and how responsive your app needs to be. What functionality should you change within your software when it’s in a mobile, tablet, or desktop mode? When thinking about responsiveness, you should know the types of apps you can create. The main types of apps for businesses are mobile apps, web apps, and desktop applications, with the devices being mobile, tablet, and desktop. By knowing your platform options, you are more informed to build your app to run on the necessary devices. The main factors that go into this decision are how your user will interact with your app, which devices they will use it on, and the type of application for your product.

The Main Factors

Thinking about starting a UI/UX design? Here are some things you might want to consider: how and when will your users use your software? Will your app be used on the go? Who are the users? Will they have access to it through your business? When you start to consider these things, you can see what platforms are necessary for your software.

Who are your users?

Will your app be for your business, or is it meant to be available to the public? If your software is meant only for your business, it is not necessary to build your app for platforms outside of your company, unless you want to make your app accessible to others. It is important to think about who you are releasing your app for. This can help you decide on whether your software will be exclusive to one platform, or available on several. Think about if one of your business goals is to release your app to the public. Public consumption of your product will be easier if you build your app for desktop and various mobile platforms.

When will your app be used?

Now that we’ve talked about user-base, you need to think about when your app will be used. Is your app meant to be used on a stationary desktop, or will your employees need to use the software out in the field? In the example of an automotive manufacturer who built their own GPS technology, they had to decide what platforms they wanted to build their app for. Having this app available on desktop, allowed workers within the factory to look up a vehicle’s information, while mobile access allowed employees to take devices with them as they searched for a specific car on the lot. With this responsive web application, the automotive manufacturer saves time, as well as money, that was spent on maintenance and upkeep while the vehicles waited to be built.

Is a mobile platform needed?

If your app needs a mobile platform, you need to consider if it will be running on IOS, Android, or both. Since these two are exclusive, your software will need to be designed for both IOS and Android. Developing your app for just one of these platforms saves time and cuts your cost, but excludes a portion of your user base. Tech stacks like React Native allow you to build your app for both iOS and Android at the same time. Without this technology, building your software for the two different platforms would cost twice as much.

The Importance of Planning Your Project Before Development

When changing the types of platforms you want for your app mid-way through the project, complications can occur further in development. If you decide later on that you do not want to develop your app for a platform, you will lose the time and money you have sunk into the project so far. Adding more responsive platforms adds extra time to your project and requires more financial resources. It is important to know what platforms you want your product to respond to before development begins. This highlights the significance of a strong discovery phase early on in your project.


Making your software responsive to other platforms costs more in both money and time, which demonstrates the importance of planning your project before development. By making your app responsive, or at the very least scalable, more people and devices can use your product.

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